Terms of Service
Last updated 7 August 2026
This is the agreement between you and Reel Engine. It is written to be read, not to be impressive. If something here seems unfair, tell us — we would rather fix it than hide behind it.
1. Who you are dealing with
Reel Engine is operated by Paul Bourne, a sole proprietor based in Ontario, Canada. Contact: support@getreelengine.com.
By subscribing or using the service you agree to these terms. You must be at least 18.
2. What the service does
Reel Engine writes short-form video ideas for your brand, turns the ones you approve into finished reels, writes captions for them, and posts them to social accounts you have connected.
Nothing is published without you. You approve an idea before it is made, and you approve the finished reel before it is posted. The service does not post on your behalf unattended.
We currently support Instagram, Facebook and YouTube. We add platforms over time; we do not promise any particular one by any particular date.
3. What it costs, and the second bill
Your subscription is billed monthly in advance through Stripe and renews automatically until you cancel.
You also pay your own AI provider. Reel Engine does not resell AI capacity. You connect your own fal.ai account and pay fal directly for what you generate, at their rates, with no markup from us. Roughly, a faceless reel costs about 50¢ and a cinematic one about $1.05 on your fal account — but those are fal's prices, they can change, and they are not ours to guarantee.
We show estimated costs on the buttons before you spend anything. Nothing is rendered until you press the button.
Founding rates are introductory and may increase. If we change what you pay, we will tell you before it takes effect and you can cancel.
4. Cancelling and refunds
You can cancel at any time, and you keep access until the end of the period you have already paid for. We do not charge a cancellation fee.
If the service is not for you, email us within 14 days of your first payment and we will refund it. After that, subscription payments are non-refundable, though we will always look at genuine problems on their merits.
We cannot refund what you spend at fal.ai — that money never passes through us. If a render fails on our side, tell us and we will help you get it working.
5. Your content and who owns it
You own everything you put in and everything that comes out. Your photos, your voice, your Brand DNA, and the reels the system makes for you are yours. We claim no ownership over them.
You give us permission to store, process and transmit that content only so far as running the service requires — generating the reel, storing it in your library, and posting it to accounts you connect. That permission ends when you delete the content or close your account.
We do not use your content to train AI models, and we do not show it to other members.
6. What you promise us
You are responsible for what you create and publish through the service. You agree not to use it to:
- Impersonate a real person, or use someone's face or voice without their permission.
- Publish content that is illegal, harassing, hateful, sexually explicit, or that promotes self-harm.
- Break the rules of Instagram, Facebook, YouTube, TikTok or any other platform you connect.
- Infringe anyone's copyright or trademarks.
- Mislead people about who is speaking or what is being endorsed.
About modelling other people's reels
The service can take a link to an existing reel and build you a new one on the same structure. It studies what makes that reel work and writes a fresh hook and caption in your voice, with your own visuals. It does not copy the original's words, footage or audio.
Formats and ideas are not owned by anyone. Specific words, footage and music are. You are responsible for what you publish, so use the feature to learn from what works — not to pass off someone else's work as yours.
7. What we promise, and what we do not
We will make a reasonable effort to keep the service running, keep your reels safe, and fix things that break.
We do not promise that:
- Any reel will perform well, gain followers, or make you money. We make no income claims of any kind.
- The service will be available without interruption. It runs on infrastructure that occasionally fails.
- AI output will always be accurate, appropriate or usable. Review everything before you approve it — that is why the approval step exists.
- A connected platform will keep working. Instagram, Facebook, YouTube and TikTok change their rules and can suspend access without notice.
The service is provided "as is", to the extent the law where you live allows that.
8. If something goes wrong
Where the law allows us to limit it, our total liability to you is capped at what you paid us in the twelve months before the problem arose. We are not liable for lost profits, lost followers, or business you believe you would have won.
Nothing here removes rights you have that cannot be removed by agreement — consumer protection law, for instance, which varies by country and takes precedence over this section.
9. Suspension and closing accounts
You can close your account whenever you like from Settings, or by emailing us.
We may suspend or close an account that breaks section 6, that puts our platform access at risk, or where payment fails and is not resolved. Except where the law or a serious breach makes it impossible, we will tell you why and give you a chance to put it right first.
On closure we delete your data as described in the Privacy Policy. Download anything you want to keep first.
10. Changes to these terms
We may update these terms. If a change materially affects you, we will email you before it takes effect. Continuing to use the service after that means you accept the new version; if you do not, cancel and you will not be charged again.
11. Governing law
These terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable there, and disputes will be dealt with by the courts of Ontario — except where consumer law entitles you to bring a claim where you live.